Page 230 - Visual Marketing

99. Good Design Flows from Product to Marketing: Creating Postcards
That Are “Saveable” to Keep the Sales Pipeline Full

W hen you’re an award-
winning “design to build”
general contractor,
you can’t afford to have shoddily
designed marketing. Philadelphia-
based Myers Constructs, Inc.,
makes sure that good design is
present in everything it does—from
custom kitchen cabinets to direct-
mail postcards. Myers uses high-
quality images of its work in its
series of postcards. The postcards
have turned out to be essential to
keeping the sales pipeline filled for
15 years for Myers.

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