Page 255 - Visual Marketing
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SaskTel Saskatchewan Jazz icons, 147–148
Festival, 175–176 MasterpieceYourself promotion on, 12
on-site displays with, 87–88
Sassafras Design Services, 105 on-site presence with, 93–94
“Saveable” materials, 209–210 opportunities of, 41
Sawaya, Sarah, 105 portraits on, 13–14
Schaffner, Gabrielle, 152 posters with, 87–88
Schmitt, Paula Bodnar, 130 Socially responsible business
Scholl-Serrett, Denise G., 174 fair trade, 135–136
Schonwald, Lilly, 15–16 food bank, 137–138
Schwartz, Dean, 43 heath advocacy, 177–178
Schwilliamz Creative Consultants, 43–44 kindness promotion, 165–166
Scott, Henry, 167 “Sock giveaway” promotion, 77
Script Frenzy, 21–22 Specialty foods, 111–112
Search engine optimization (SEO), 42 St. Laurent, Yves, 160
Seattle Kids Dentistry, 65–66 Staged events
Self-portraits, 13–14 creating urgency with, 94
Seurat, Georges, 146 outrageous, 36
“Sharpie Girl” portrait, 14 StartMeUp, 107–108
Shelton Smith, Kathleen, 39–40 State Farm Insurance, 53
Sickday, 139, 163–164 “State of Customer Service
Singin’ in the Rain, 50
Skillin’s Greenhouse, 6 in America,” 42
Skillin, Mike, 6 Stereotypes, embracing, 206
Skin care products, 73–74 Sterling women, 115–116
Skuba Design Studio, 179–180 Stiglitz, Kim, 68
Slobotski, Jeff, 153 Stock images, 67–68
Slow Food Nation, 101–102 Straight talk, 82
Small budget campaigns, 185 Street Sweets, 123–124
Smart Mouth Girls, 73 Studio Absolute, 89
Smith, William, 39 StudioSaal, 203–204
Soapbox, Inc., 178 Stunts. See Staged events
Social media Sweet Life Events, 187–188
Swope, Lucy, 9
billboards with, 93–94 Symchych, Christine, 203–204
challenges of, 41 Synchronicity Theatre, 197–198
Delivery.com campaign on, 36
INDEX
234