Page 255 - Visual Marketing
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SaskTel Saskatchewan Jazz                   icons, 147–148
      Festival, 175–176                     MasterpieceYourself promotion on, 12
                                            on-site displays with, 87–88
Sassafras Design Services, 105              on-site presence with, 93–94
“Saveable” materials, 209–210               opportunities of, 41
Sawaya, Sarah, 105                          portraits on, 13–14
Schaffner, Gabrielle, 152                   posters with, 87–88
Schmitt, Paula Bodnar, 130               Socially responsible business
Scholl-Serrett, Denise G., 174              fair trade, 135–136
Schonwald, Lilly, 15–16                     food bank, 137–138
Schwartz, Dean, 43                          heath advocacy, 177–178
Schwilliamz Creative Consultants, 43–44     kindness promotion, 165–166
Scott, Henry, 167                        “Sock giveaway” promotion, 77
Script Frenzy, 21–22                     Specialty foods, 111–112
Search engine optimization (SEO), 42     St. Laurent, Yves, 160
Seattle Kids Dentistry, 65–66            Staged events
Self-portraits, 13–14                       creating urgency with, 94
Seurat, Georges, 146                        outrageous, 36
“Sharpie Girl” portrait, 14              StartMeUp, 107–108
Shelton Smith, Kathleen, 39–40           State Farm Insurance, 53
Sickday, 139, 163–164                    “State of Customer Service
Singin’ in the Rain, 50
Skillin’s Greenhouse, 6                        in America,” 42
Skillin, Mike, 6                         Stereotypes, embracing, 206
Skin care products, 73–74                Sterling women, 115–116
Skuba Design Studio, 179–180             Stiglitz, Kim, 68
Slobotski, Jeff, 153                     Stock images, 67–68
Slow Food Nation, 101–102                Straight talk, 82
Small budget campaigns, 185              Street Sweets, 123–124
Smart Mouth Girls, 73                    Studio Absolute, 89
Smith, William, 39                       StudioSaal, 203–204
Soapbox, Inc., 178                       Stunts. See Staged events
Social media                             Sweet Life Events, 187–188
                                         Swope, Lucy, 9
   billboards with, 93–94                Symchych, Christine, 203–204
   challenges of, 41                     Synchronicity Theatre, 197–198
   Delivery.com campaign on, 36
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