Page 36 - Visual Marketing

6. Luxury Property Shown in Many Different Lights: Focusing
on Stunning Imagery to Sell Luxury

W hat’s the best time of day to see a
luxury building? How do you cap-
ture the way the sun bounces off the
Hudson River and illuminates the sculptural
façade of a modern architectural jewel? The
design team promoting 166 Perry Street, a
luxury condominium project in New York City,
decided to show how the building looks from
daybreak to nightfall. Lilly Schonwald from
Corcoran Sunshine Marketing Group says that
the design is based on the light and air, how it
relates back to nature and its surroundings, and
how it changes during different time periods
throughout the day.

15 V I S UA L M A RK ETIN G