Page 23 - Transforming an Idea Into a Business with Design Thinking

2 ◾ Transforming an Idea Into a Business with Design Thinking

Both of these groups also are wary of taking risks that would subject
themselves and their families to psychological stress and economic hardship.

The approach presented in this book brings together the two perspec-
tives with the basic point of view that technology should be considered as
a tool to augment human abilities, as famously quipped by Doug Engelbart,
the great thought leader in the computing world.

It is time to unleash the power of human ingenuity across the globe. This
structured approach of innovation should play its small part in achieving this
vision.

1.1 Why Another Book on Entrepreneurship?

Over the past two decades, numerous books have been written on entrepre-
neurship. Some are about the author’s own journey through entrepreneur-
ship, some talk about financial and fund-raising aspects of entrepreneurial
endeavors, some talk about starting a small business, some focus on build-
ing a team, others discuss marketing aspects and many discuss the account-
ing aspects. But none of them give a structured approach to taking an idea
and then building a business.

This book provides a structured framework that anyone can use to trans-
form their idea into a business by using principles of Design Thinking, agile
development and lean start-up combined in an easy manner.

1.2 A Mind-set for Growth

One of the main reasons aspiring entrepreneurs are unable to embark on
the journey of changing the world is their mind-set. As Carol Dweck rec-
ommends in her book Mindset, to change your mind-set from a fixed to a
growth one, you should imagine what actions you will take, how you will
take them and when you will take them. This book will give you a practical
step-by-step approach in moving you from your idea to a business.

1.3 Basic Essence of This Innovation Approach

In today’s fast-paced world, it is hard to keep up with the advancement in
any field. The importance of balancing creative sparks with analytical rigor