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Editor’s note:
Since submitting so

regularly to Idea A
Day, Tom Childs quit

his life as a Soho
advertising creative to
open his own agency

in the Shetland
Islands. His clients

337arethe(only)three
Design a multiplayer computer game in which each player
is first tested physically and mentally before being
assigned an access code for the game. The onscreen
character would share the player’s strength, height, IQ,
weight, reaction times, disabilities, eyesight and age.
Gamers would therefore have to improve themselves as
much as their gaming skills to succeed in the game.

shops on the high Tom Childs
street. Getting out was 26 December 2001
probably the best idea

he had.

Sell hangover-treatment packs from vending machines
in pubs and clubs. For a small sum, the packs could offer
an aspirin or two, a sachet of coffee, aromatherapy oils
and a fake doctor’s note.

Tom Childs

33827December2001