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Introduce a service in sports and shoe shops offering to
‘break-in’ footwear. A simple hygienic sock could be
worn by the ‘breaker inner’ to protect from athlete’s foot
and the like. Customers could choose their ‘degrees of
wear’ including normal wear and tear, football in the
park or slam dancing. If the breaker inners were suitably

329fashionable, they would also be acting as a walking
advertisement for the shoe while pounding the
pavements.
Mat Fox
12 December 2001

Editor’s note:
See also our cheap
finger-printing kits
idea for a means of
settling disputes if

this sticky dot
innovation fails to

330takeoff.
Design small clips or sticky dots for pub drinkers to use
in order to differentiate their glass from those of other
customers. These distinctive personalised clips would
be detachable so as to serve their purpose throughout
an evening’s drinking.

Tom Williams
17 December 2001