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Establish a company to sell advertising space on
plaster casts, neck braces and slings. The medium
might attract insurance companies or private
healthcare operators. The advertising monies could be
used to fund a patient’s treatment and medication.

Sam Torme

3255December2001
Editor’s note:
Steven Qua definitely

tapped into the
zeitgeist with this

idea. We were
subsequently sent
variations on this idea
by numerous others,

all of whom had

326probablysufferedthe
Design a mobile phone with an in-built breathalyser that
would bar the user from making potentially
embarrassing or abusive calls to unfortunate friends
and family when under the influence of alcohol. The
phone could be programmed to allow drunken calls to,
say, three numbers – taxi, police and pizza.

Steven Qua

embarrassment of 7 December 2001

accidentally, or rather

too bravely, calling

their parents at three

o’clock in the morning.