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Open a £1 shop that, rather than retailing items that are
discounted to £1, would instead sell high quality
examples of goods that are typically priced lower than
the £1 denomination. Customers would still be invited
to ‘have a look around, it’s only a pound’ but they would
find delicious ripe apples, limited edition cans of Coke
315or perfectly balanced Biro pens on the shelves.
Mary Slim
7 November 2001
Produce a range of frozen sandwiches for packed
lunches. A month’s supply could be bought with the
weekly shopping. While defrosting, the sandwich would
act as a cool pack within an insulated lunchbox.
Julian Richardson
3168November2001
