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Editor’s note:
This would also make
for quite a heroically
useless coffee-table
book – and be all the

309moreappealingforit.
Undertake an art project wherein the artist deliberately
stands in or walks through the background of other
people’s snapshot photographs. At a later date, a
likeness of the artist could be published in a newspaper
with a request for any pictures featuring the interloper
to be submitted for inclusion in an exhibition.

Chas Bayfield

20 October 2001

Devise an advertising campaign that seeks to capture
the public’s attention and respect by providing
genuinely useful information alongside or within the
advertising message. Posters in high street shopping
centres might list the nearest department store toilets,
and those in underground stations could offer tips on

310visiting local tourist sites and avoiding crowds.
David Owen
22 October 2001