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Launch a temporary communal credit card account or
Kitty Card for groups of people who are going on
vacation together. The card would have an agreed credit
limit, each person in the group would be a signatory,
and each would be billed equally at the end of the
agreed period.
435ChasBayfield
27 March 2003
Open a shop in which everything is free. Every trial pack
of shampoo or perfume tester available in magazines Editor’s note:
and other promotions would be presented on mass in The shop would also,
the store. The shop would become a focus point for as Wayne Hemingway
market research, an ideal location for new product pointed out to us,
launches, and, as such, could be funded by the provide excellent
therapy for
436companies benefiting from the exposure. compulsive
shoplifters.
Sam Torme
17 April 2003
