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Design drivers’ seats for three-door cars that lock into
their forward positions when parked to deter car thieves
and joyriders or at least make their getaways very
uncomfortable.

Phil Tredinnick

46717July2003
Launch a new product using a marketing strategy called
Siamese Marketing. The product would be given two Editor’s note:
different brand names and each would have separate A great idea in
advertising campaigns. Brand ‘A’ would be advertised in principle but it has
a deliberately offensive fashion, and would be ‘The surely been
Sickly Brand’. Brand ‘B’ would feed off the bad publicityundermined already
by the actual success
468of its twin and slowly build its own customer base to of the ultimate ‘sickly
brand’, Tango.

grow into being ‘The Healthy Brand’. Eventually ‘The

Sickly Brand’ would die leaving only healthy brand.

Trevor Webb
18 July 2003