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Introduce to customer service call-centres an option    Editor’s note:
     which allows callers held in a queue to push a button toThis application is
     have the call centre dial them back when they are next  now a quite common
     in line to speak with a representative.                 feature of telephone
                                                             hold systems but
       Don! Snyder                                           does anyone really
                                                             trust the companies
151September2000                                             to call them back?

     Produce designer plasters branded with the logos of
     companies such as Nike or Calvin Klein. These would not
     only sell to people with actual cuts and grazes but also
     to fashion victims.

       David Owen

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