Page 12 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com

Advertisers in general bear a large part of the responsibility for the deep feelings
of inadequacy that drive women to psychiatrists, pills, or the bottle.

—Marya Mannes, author and critic (from But Will It Sell?, 1964)

People don’t believe what you tell them. They rarely believe what you show
them. They often believe what their friends tell them. They always believe what
they tell themselves.

—Seth Godin, author, entrepreneur, and public speaker

In day-to-day commerce, television is not so much interested in the business of
communications as in the business of delivering audiences to advertisers. People
are the merchandise, not the shows. The shows are merely the bait.

—Les Brown, songwriter, orchestra leader, and author (from Television: The Business Behind the
Box, 1971)

I have … had a disturbing dream in which I break through a cave wall near Nag
Hammadi and discover urns full of ancient Coptic scrolls. As I unfurl the first
scroll, a subscription card to some Gnostic exercise magazine flutters out.

—Colin McEnroe, columnist and radio host