Page 180 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com
P. 180
Creativity, Innovation, and Risk
People of a certain age long to discover the mythical fountain of youth. In a
similar vein, businesspeople want to crack the code on how to isolate and then
implant the creativity gene within the corporate workforce. In the current
business zeitgeist of high-velocity, technology-fueled change, corporate leaders
live in constant dread of falling behind. Their nightmare scenario: becoming
yesterday’s discard in the wake of an ascendant rival’s sudden appearance on the
horizon with the next shiny new thing. They become obsessed with fostering a
corporate culture of perpetual creativity. “Thinking outside the box” is a mantra,
as is risk. And the topic of “innovation” is a mainstay of business media. Ideas
can often be the difference between stagnation and success.
Innovation is the specific instrument of entrepreneurship … the act that endows
resources with a new capacity to create wealth.
—Peter F. Drucker, management consultant, educator, and author (from his book Innovation and
Entrepreneurship, 1985)
The heart and soul of the company is creativity and innovation.
—Bob Iger, chairman and CEO, Walt Disney Co.
