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are doing the right thing.
—John D. Rockefeller, industrialist, cofounder of Standard Oil Co., and philanthropist The
businessman is only tolerable so long as his gains can be held to bear some relation to what,
roughly and in some sense, his activities have contributed to society.
—John Maynard Keynes, economist
Since most corporate competitors have the same problems with sustainability
and social reputation, it’s worth trying to solve them together.
—Simon Mainwaring, advertising creative director and social media specialist (from his book We
First: How Brands and Consumers Use Social Media to Build a Better World, 2011)
For a successful entrepreneur it can mean extreme wealth. But with extreme
wealth comes extreme responsibility. And the responsibility for me is to invest
in creating new businesses, create jobs, employ people, and to put money aside
to tackle issues where we can make a difference.
—Sir Richard Branson, billionaire entrepreneur and founder of Virgin Airlines If you abandon the
political arena, somebody is going to be there. Corporations aren’t going to go home and join the
PTA. They are going to run things.
—Noam Chomsky, linguist, philosopher, cognitive scientist, historian, social critic, and political
activist
Real integrity is doing the right thing, knowing that nobody’s going to know
whether you did it or not.
—Oprah Winfrey, television mogul, television host, actress