Page 139 - 101 Ways to Market Your Business
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101 WAYS TO MARKET YOUR BUSINESS

53 Tickets please

Advertising on the back of admission tickets is a good
promotion because everyone involved wins. You pay for the
tickets to be produced and perhaps make an offer of some
sort to encourage customers to visit your business. The
business that gives out the tickets hands them to their clients,
increasing your chances of them visiting your business.

    The company handing out the tickets doesn’t have to
pay for the printing of the tickets and your business gets
exposure to hundreds or perhaps potentially thousands of
customers.

    A good idea I saw recently for this was a late-night
cafe/restaurant advertising on the back of cinema tickets.
To further sweeten the deal the cafe was offering a free
cappuccino with every slice of cake purchased. This deal
proved too good for me to bypass.

    Some of the businesses that use admission tickets
include car parks, theme parks, buses, trains, ferries and
theatres, to mention just a few. Give them a call and see
if they would be interested in saving money by letting you
advertise on the back of their admission tickets.

    Perhaps your business could benefit from advertising on
the back of these admission tickets.

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