Page 136 - 101 Ways to Market Your Business
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MAKE EVERYDAY ADVERTISING IDEAS WORK
Most businesses could form some kind of cooperative
marketing allegiance. I recently noticed an advertisement
where a seafood restaurant and a seafood market made a
joint television commercial. The seafood restaurant explained
how their key to success was the exceptional quality of
the seafood that they purchased from the seafood market.
Both companies are promoted for half the cost.
Coffee shops always work with coffee suppliers. The
supplier provides machines, umbrellas, signage and even
cups and the coffee shop buys their coffee. Many restau-
rants work in similar ways with wine suppliers.
Cooperative advertising has benefits for everyone in-
volved. You can always work with more than one other
business and in fact I often encourage three or four busi-
nesses that are non-conflicting to work together to promote
their services. This makes their marketing budgets go much
further and it creates more interest for the customer.
Cooperative advertising is only limited by imagination.
Always be on the lookout for novel ways to work with
other businesses that will benefit all involved.
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