Page 133 - 101 Ways to Market Your Business

9 Would you like to
make everyday
advertising ideas work
for your business?

MAKE EVERYDAY ADVERTISING IDEAS WORK

Conventional marketing ideas are an essential component of any
marketing plan. There are of course ways that you can increase
your results when using these conventional marketing ideas. This
section looks at ways to increase the effectiveness of your
everyday advertising. We’ll look at:

#51 Work with other businesses and promote each other
#52 Making the most of Yellow Pages advertising
#53 Tickets please
#54 Making a newspaper advertisement that works
#55 Using the cinema to spread the word
#56 Making a cheap television commercial that works
#57 Bus advertising—inside and out
#58 Booking quality television, newspaper and radio

advertising space
#59 Use cheap classified advertisements to generate

business
#60 Get your suppliers to assist with your advertising
#61 Tap into large membership-based organisations
#62 Making a radio advertisement that works
#63 Free local newspapers can produce plenty of work
#64 Everyone gets one of these at the supermarket

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