Page 128 - 101 Ways to Market Your Business
P. 128

SMART, HARD-HITTING PROMOTIONAL MATERIAL

    relevant, up-to-date and very easy to implement. I think
    your book is great and every small business owner should
    have a copy.’

                              Mr John Doe, Upper Reaches, Timbuktu

    Use testimonials as often as possible. Put them in your
advertisements, on flyers, in brochures, even on the wall of
the office.

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