Page 254 - 101 Ways to Market Your Business

ANOTHER 20 MARKETING IDEAS

50 metres. They had increased their revenue by almost
25 per cent simply by introducing this insurance policy.

The only real danger in this area is making certain that
you are very, very clear about what the insurance covers
and how you will measure it. As my accountant said, if I
came to him smoking Cuban cigars and carrying suitcases
full of small unmarked bills, he would probably be asking
for trouble. Make your offer clear. Remember that if you
are taking money from people they will be expecting some-
thing in return. Be certain to give it to them.

On the bright side, perhaps you could increase your
business considerably simply by offering a new service or
a type of insurance that really wouldn’t cost you a lot in
time or money.

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