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4 How do you generate
free ‘word-of-mouth’
advertising?
GENERATE FREE ‘WORD-OF-MOUTH’ ADVERTISING
Word-of-mouth advertising is simply people telling other people
about your business. There are two reasons that it is wonderful.
The first is because it is free and the second is because it is
believable. Generating word-of-mouth advertising is one of the
best forms of marketing for companies with limited budgets
because all you need to get it happening is time. This section
looks at some of the easiest ways to generate free word-of-mouth
advertising for your business:
#16 Writing a press release
#17 Everyone loves a winner
#18 Call the local radio station
#19 Ask your customers to tell their friends about you
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