Page 75 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

event (if there is an event) to allow the various media
agencies time to plan for the story.

Some of the specific information that you should
include in your press release is:
• When did it happen?
• Who does it involve?
• What is the significance?
• Who is the best person to contact for comments

(include their direct telephone number)?
• Where is the best place (and the best time) for a photo

opportunity?
There is a sample of a press release in the Appendix at
the back of this book. Feel free to copy this layout for your
own press releases. Whenever the opportunity arises, take
a few minutes and drop the local media a press release
about your business.

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