Page 79 - 101 Ways to Market Your Business
P. 79

5 Are you willing to try
       a few unusual ideas?

TRY A FEW UNUSUAL IDEAS

Some of the most successful marketing ideas are somewhat
unconventional or unusual. The more traditional forms of media,
such as newspapers, radio and television, are often the first to
come to mind when people start to plan their advertising but
there are many more options that will produce great results, often
for a much smaller outlay.

#20 Get behind a wacky promotion
#21 Life in the chicken suit
#22 Enjoy the benefits of ‘brainstorming’
#23 Use inflatable toys to build your business
#24 Remember the good old bumper sticker
#25 Use a spruiker to draw in the crowds
#26 Offer prizes in competitions
#27 Get your business in the Guinness Book of Records
#28 Use the local pizza company to generate business
#29 Take ownership of an event
#30 Think differently about marketing your business
#31 Use industry publications to collect ideas
#32 Start a marketing ideas box
#33 Take your message on the road with a mobile billboard
#34 Use a blackboard to get attention

                                          64
   74   75   76   77   78   79   80   81   82   83   84