Page 84 - 101 Ways to Market Your Business

TRY A FEW UNUSUAL IDEAS

24 Remember the good old bumper sticker

One of the simplest marketing concepts is the reliable old
bumper sticker. While this form of communication is
slowly dying as people tend to drive new, sleek-looking cars,
there is still life left in the bumper sticker. This is a very
cheap and visible way to advertise your business simply by
producing a few stickers and handing them out to friends,
family and customers.

When making a bumper sticker it can be a good idea
to make it funny, nice and colourful and, most important
of all, easy to read. Try to keep the words to a minimum
and if possible only really use your company name. Another
idea is to keep it clean (if you can) as you want to promote
a professional image, not a smutty one.

I know a few businesses that offer their customers a
discount on products and services in return for a bumper
sticker on their car. I have seen a panel beater, an elec-
trician, a tyre seller and a restaurant use this method and
they have ended up with hundreds of mini-advertisements
driving throughout the city.

Kids love stickers and this is also a way to encourage
parents to use your business. They may not be used on car
bumpers but there is no doubt that they will be used.

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