Page 89 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

27 Get your business in the Guinness Book of
Records

For those not familiar with the Guinness Book of Records it
is basically the official record for all manner of facts and
figures and outlandish feats. If you want to know anything
about the biggest, largest, longest, fastest, heaviest or oldest
of anything you will find what you are looking for in the
Guinness Book of Records.

The publishers of this incredibly popular book travel
the world to verify records and record attempts. While they
cover all manner of natural phenomenon they also cover
all forms of human craziness. If you can get a record into
the Guinness Book of Records you are virtually guaranteed
to get international press coverage.

A client of mine runs a pie making company. This
company has been established for a long time and they are
trying to sell their pies further afield. For a local promotion
they held a free pie day where everyone who came to their
bakery received a pie for free and in return they were asked
for a gold coin for charity. They raised over $10 000 in
one day, which I thought was a fantastic effort. They also
received excellent exposure locally.

To get more national awareness they needed an idea
that would be different. Hence I suggested making the
world’s largest meat pie. After our initial research we dis-
covered that to be a world record this pie would have to
be over 6 metres in diameter (that’s a lot of pie). The size
was not the real problem, but finding an oven large enough
to fit the pie in was. At the time of writing this book the
world’s largest pie was still on the drawing board but I have
no doubt that it will become a reality that will be seen on
television very soon. The pie company is planning to cut
the world record pie up and sell pieces for charity. Once
again everyone wins.

There really are no limits to what you can do for a

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