Page 91 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

28 Use the local pizza company to generate
business

An idea that I came across recently was a convenience store
placing promotional flyers in pizza boxes being home deliv-
ered. The convenience store promoted their free home
delivery service and the fact that they would also deliver a
range of items including milk, pet food and alcohol. The
convenience store paid the pizza shop per brochure deliv-
ered which helped to offset their costs. This idea is quite
clever as you are already targeting a customer that is
obviously comfortable with the idea of home delivery.

An extension of this idea is to actually print an adver-
tisement on the pizza box. This helps offset the cost of
producing the boxes for the pizza restaurant and it ensures
that your message is passed on to prospective customers in
your geographical region once again.

Talk to your local takeaway service and see what they
say. These days many restaurants offer a home delivery
service that you might be able to capitalise on. Perhaps this
would be another opportunity for a joint venture promo-
tion where you give out their flyers and they give out yours.

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