Page 90 - 101 Ways to Market Your Business

TRY A FEW UNUSUAL IDEAS

world record. The key is to use your imagination. I recently
read about the world’s largest guacamole dip. There were a
few tonnes of avocados involved and a truckload of corn
chips.

One of the great things about making world record
attempts is that suppliers are normally happy to get behind
these kinds of promotions in return for some recognition.

But don’t feel you have to be limited to making some-
thing. World records are equally applicable to doing lots
of things for long periods of time, such as dancing com-
petitions. The best way to get a feel for the kind of records
that you can attempt is to buy a copy of the Guinness Book
of Records and start working your way through it. With a
little bit of planning and good team effort you could be
on the front of hundreds of newspapers around the world.

So how do you get in touch with the Guinness Book
of Records? The best way is via their website at
www.guinnessrecords.com

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