Page 119 - 100 Great Marketing Ideas (100 Great Ideas)

Hanging cars from the corporate headquarters is not, of course,
possible or appropriate for every company, but it shows how some
imagination and daring can achieve a startling result.

In practice

• Determine what will most interest your customer.
• Take the fight to the customer—you need to put the promotion

right where they will see it, outside their business premises if
necessary.

• Be daring—you cannot startle somebody without doing

something very unusual.

110 • 100 GREAT MARKETING IDEAS