Page 117 - 100 Great Marketing Ideas (100 Great Ideas)
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In practice
• Ensure that the freebie you are offering does not contain the
main benefits that the customer would want to own.
• At the same time, ensure that it contains enough benefits for
people to judge the quality of what is on offer.
• As always, try to ensure that only your target customers are given
the free sample, otherwise you are wasting your samples.
108 • 100 GREAT MARKETING IDEAS
