Page 129 - 100 Great Marketing Ideas (100 Great Ideas)
P. 129
In practice
• Watch what people do with the packaging. There may well be a
good idea in there for you.
• Think of ways the packaging can add value—but remember it
still has to sit on retailers’ shelves.
• Packaging might be the only USP you have—exploit it!
120 • 100 GREAT MARKETING IDEAS
