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In practice
• eBay customers are likely to be price-sensitive bargain hunters.
You may need to keep your prices down.
• eBay has strict rules—you need to be sure you understand them
and agree with them.
• This idea works best for well-known brands. Remember that
potential customers cannot easily inspect the products.
• Be prepared for people to return products they are not happy
with, as they would in any other mail-order situation.
132 • 100 GREAT MARKETING IDEAS
