Page 179 - 100 Great Marketing Ideas (100 Great Ideas)

atmosphere prevails. As the evening trade picks up, so does the pace
of the music.
There may be many other possible ways of changing the ambience,
but music is a quick and easy way—and of course it fits neatly with
the restaurant theme.

In practice

• Consider the peaks and troughs in your business. How

predictable are they? How much warning do you get?

• What factors in your ambience can be changed easily? Heating?

Smells? Lighting?

• How would you expect the change in ambience to affect your

customers and staff?

170 • 100 GREAT MARKETING IDEAS