Page 181 - 100 Great Marketing Ideas (100 Great Ideas)
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In practice
• Determine the point at which customers will be sensitized to
your communications.
• If possible, join with other companies to approach the customer
at that point—it makes the approach more powerful.
• If you can, follow up on the initial approach—if there is any way
of obtaining potential customers’ names and addresses, grab it.
172 • 100 GREAT MARKETING IDEAS
