Page 185 - 100 Great Marketing Ideas (100 Great Ideas)

• Ask customers what they like about you. If you can, ask your

competitors’ customers what they like about your competitors.

• Work out ways of improving people’s perception of you.
• Whatever they regard as important is what you have to get

right—other factors are less important, no matter how much
you might regard them as essential.

176 • 100 GREAT MARKETING IDEAS