Page 187 - 100 Great Marketing Ideas (100 Great Ideas)
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• If they are cheaper than you, introduce a more expensive
version to run alongside yours—this makes theirs look like the
downmarket version.
• If their product is more expensive than yours, introduce a “value”
version so that theirs looks like the overpriced version.
• As always, beware of retaliation!
178 • 100 GREAT MARKETING IDEAS
