Page 189 - 100 Great Marketing Ideas (100 Great Ideas)

money is exchanged, and since any and all products might be useful
in a TV show or movie there are openings for everyone.

In practice

• Find out which company actually produces the shows you’re

interested in (check the credits at the end of the show).

• Try to establish a relationship with the producers.
• This idea works best if your product is fairly eye-catching.
• TV shows are easier to get into than movies, but some low-budget

movie companies might be interested.

• Be patient. Remember that TV shows are often made a couple of

years before they are broadcast.

180 • 100 GREAT MARKETING IDEAS