Page 195 - 100 Great Marketing Ideas (100 Great Ideas)
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In practice
• Identify the opinion formers by observing how people behave
toward them.
• Consider how the opinion formers relate to the brand you are
trying to launch.
• Look for opinion formers who are in the public eye—in other
words, opinion formers who can be seen using the product.
Don’t rely on word of mouth.
• Ensure that the opinion formers have an ample supply of
the product!
186 • 100 GREAT MARKETING IDEAS
