Page 205 - 100 Great Marketing Ideas (100 Great Ideas)
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In practice
• This is a risky strategy: if the bloggers don’t like the product, you
will have a lot of negative publicity to contend with.
• Make sure you identify the influential bloggers correctly.
• Give yourself the best chance of a successful outcome by making
sure that the product samples they are given are absolutely
perfect.
196 • 100 GREAT MARKETING IDEAS
