Page 209 - 100 Great Marketing Ideas (100 Great Ideas)

hairdresser’s, or even while walking. The magazine’s content is
nothing unusual—celebrity gossip, health and diet advice, and
beauty tips—but the format is unique.
Fitting the product to the customer’s needs has certainly paid off
for Glamour.

In practice

• Observe people using your product. What difficulties do they

experience?

• Work out ways to overcome the difficulties.
• Always test any changes in your product by showing them to

real customers.

200 • 100 GREAT MARKETING IDEAS