Page 125 - One Thousand Ways to Make $1000

packaged four to a box. His prices were slightly above the store price, but not
a kick was received. He was supplying the market with what he knew the
market wanted—a superior product. And the market was willing to pay for it.

The hotels and restaurants gave him regular orders for poultry which he
delivered every two or three days. His customers telephoned him when they
wanted a broiler and often drove out for it. He kept a card record of all his
orders and when he failed to hear from a customer in a reasonable period of
time, he followed him up by phone. Several friends of his oldtime customers
telephoned him orders and he also added a fancy food shop to his list. This
shop, which catered to Indianapolis’ “400,” took only the very best of his
broilers—and at very nice prices, too.

Another good order he got was from the country club which was situated
about half way between his farm and Indianapolis. He had heard that the club
was planning a gala affair one week-end so he interviewed the club manager,
sold him a nice order of capons, and made a regular customer of him.

Howard Whitely made no attempt to market eggs as he realized that he could
not develop a good egg-breed as well as meat-breed type and do justice to
both. Whenever he had a surplus of eggs, he endeavored to sell them along
with his poultry, but he never made any effort to secure a market for them.

Mrs. Fox’s Mink Ranch

G

ERTRUDE FOX , the wife of a busy doctor, tried to settle down to a
peaceful, quiet life among the Westchester hills. But like so many energetic,
enthusiastic people, an inactive life was impossible for her. She began
looking around for a hobby and having previously raised domestic animals,
decided that raising fur-bearing animals might be interesting. Her first idea
was to develop a fox farm, but it had features that did not appeal to her.
Somebody suggested mink ranching and she decided to give it a “whirl.”

Knowing nothing about raising minks, she spent a whole year studying the