Page 238 - One Thousand Ways to Make $1000

the profits to be made, the big demand and the popularity of your article, the
exceptional value it represents at the price you quote, as well as stating the
material, sizes, weights or other information needed in order for your dealer
to send in his order.

The above dress copy rewritten to the dealer should read somewhat like the
following:

This new Parisian model of good quality silk chiffon velvet is a fast seller in
the New York market and should be very popular with your trade. Its satin
sleeves are a feature in great demand. At our exceptionally low price this
unusual number carries a good profit.

W omen’s sizes: 34 to 44. CoLors: Navy blue, red and dark brown. Prices: Each
$16; in quantities of six or more, specially priced, each at $15.

You will note that copy to the retailer does not need to be so long as that to
the consumer. Your dealer has a better conception of merchandise and does
not require as much detail. Your terms, your guarantee and general reputation
will have a great bearing on whether he sends you an order or not. The first
and last thing he is interested in is profits. That’s the angle you will
emphasize the most.

What Can Be Profitably Sold by Mail

As stated at the beginning of this chapter, the building up of a demand for a
product which is presented through the mails to a possible buyer, depends
upon the way it is staged. It must have some distinctive quality, or there must
be a distinctive plan for presenting it. For that reason it is desirable to build
your mail-order business around products which lend themselves to
dramatization. There should be an apparent reason for a mail purchase. To
make this clear, you will find below a few suggestions for products which
have been successfully sold by mail.

speCiaLized Books:

There are many people who are always interested in books of a specialized