Page 278 - One Thousand Ways to Make $1000

as Boston and Cairn Terriers are priced at 14 cents; Pekingese, 10 cents, and
Scotties, Sealyhams and Wire Haired Terriers, 18 cents. A specimen meal for
the day for an Airedale consists of raw or cooked lean beef which is cubed or
ground, string beans, or other greens and zwieback.

How to Start a Postal Card AdvertisingService

A
DAM K. ANDERSON, an accountant in Salt Lake City, happened to come
into a certain modernly equipped butcher shop when one of the partners was
greeting a customer.

“How do you do, Mrs. Smith,” he said. “I haven’t seen you for more than six
months. Have you moved away?”
“No,” she answered. “I still live at the same place, but it was a couple of
blocks closer to go down the street the opposite direction and I just got into
the habit of buying my meats there.”
“I do hope you will come back and trade with us now,” the butcher
continued. “We certainly appreciate your business.”
“Think I will,” she said. “Everything seems to look so nice here and you
always took good care of our meat requirements. We’re having company
tomorrow evening and I’ll telephone you what I will need. Give me a small
sirloin for tonight.”
Thus an old customer was easily won back. It reminded Anderson that just a
month ago he received a postal card from a local clothier which had caused
him to buy an Easter suit at a store which he had not patronized for several
years. The card was very simple. A little bar of music was reproduced
roughly across the top. It was a couple of measures from the verse, “Should
Auld Acquaintance Be Forgot.” Brief wording on the card said the
management had missed his patronage, that his business was appreciated, and
that they hoped he would be in to buy an Easter suit. If winning back old
customers was that easy, he thought, why didn’t more merchants take steps to
go after old customers?
Mr. Anderson talked it over with the butcher and explained about the postal
card idea. He found out that the butcher had recently counted the old