Page 315 - One Thousand Ways to Make $1000

now engaged in another line of work, her two grown sons are also employed,
and the daughters are off to school, but the shop hums on busier than ever.
This idea has always been a “pet dream” of Mrs. Lindstrom’s, but it took a
real need to develop it. Today she counts among her clientele some of
Chicago’s best North Shore families and several large interior decorating
shops.

When you ask her if she is going to retire, since the family is now able to get
along without her help, she quickly answers, “Oh no! This is my business,
and I intend to carry on full steam just so long as the orders come in.” So far
each year has shown a substantial gain in profits over the previous year.

ACountryStoreonWheels

I

NSTEAD of sitting in their crossroads country store waiting for business to
pick up, Rea & Moore, storekeepers near Logansport, Indiana, went out after
their customers. They built a body, lined with shelving, on their old truck and
started out to sell the farmers. A sufficient stock of groceries is put in the
truck for a day’s trade. Four and one-half days each week this traveling store
is on the road covering a seven-mile radius. About 200 farmhouses are
visited. When the truck drives into the dooryard, a flight of steps is put down
and the housewife steps up into the “store.” Here she can select the groceries
she needs, paying in cash or eggs.

In addition to saving the farmer’s wife the trip to town to buy her necessities,
it saves her the trip to market her eggs. The overhead is not more than $1.25 a
day for gas and oil as the truck travels only about 15 miles a day. The cost of
building the new body on the old truck ran about $65, but as the first four
months of the experiment quadrupled their business, Rea & Moore feel that it
was a good investment.

“Penny-Weight” Scales Lure Pennies