Page 85 - One Thousand Ways to Make $1000

would be about $1.28. By adding water and doubling the amount, a product
would result which could be sold for about 25 cents a pound. Although the
addition of water would make a loaf not nearly so rich, the return per bird
would be the same. Whether to dilute the product or put up a richer loaf
depends entirely upon the market. If a quality market can be developed and
you can secure 50 cents a pound for the loaf, it means making as much
money on fewer customers and, therefore, less selling effort. However, if the
trade prefers a lower price and the diluted product, there is nothing to do but
cater to your market.

HandkerchiefsfortheChinese

F

LORENCE ROCHESTER was a secretary in the attorney general’s office
at Topeka, Kansas. But Mrs. Rochester needed more money. To appease both
the need for more cash and to do something more artistic than copy legal
briefs, she began making dainty little lace handkerchiefs in her spare time.
She found a ready sale for them among her friends. She spent as much time
as necessary to turn out just the kind of handkerchiefs she liked, bought as
expensive material as she wanted, and charged for the handkerchiefs
accordingly. That was back in 1926.

It was not long before these friends began showing their handkerchiefs to
their friends. The demand for Rochester handkerchiefs grew. Before she
realized it, Mrs. Rochester was in the handkerchief business!

When orders began to pile up and she no longer was able to make the
handkerchiefs and hold her regular job, she talked over the matter with her
husband, a civil engineer for a railroad company, and he advised her to quit
her job and concentrate on handkerchiefs. She did. She saw that if she built
up the business she now was determined to have, she must sell to stores
rather than depend on sales direct. She called on two near-by department
stores with samples. She sold orders to both. She went back home and opened
her “factory” in her own home.