Page 89 - One Thousand Ways to Make $1000

“Word of mouth” advertising sold most of her products naturally, but the
small cards enclosed with her bread, cakes, coffee cakes, and other items
helped to advertise her business. These cards were about three by six and
contained on the reverse side a number of suggestions for special “treats” for
luncheon guests, bridge parties, Sunday night suppers and children’s parties.
Many a hostess turned these cards over in an emergency and found a happy
solution to “what to give the Joneses after bridge tonight.” The cards were
carefully typewritten by a friend of the family for a small fee. During the
Christmas season, Easter, Fourth of July, and other holidays, cards containing
a list of foods which were especially suitable for holiday parties were mailed
to her customers.

When large orders were received or when a catering order came in, it was, of
course, necessary to secure extra help. Frequently this was a young woman
who had just completed high school and not having secured a position was
eager to make a little pin money. Her work was simple and consisted of such
jobs as icing the little cakes, putting the icing or powdered sugar on the
doughnuts, beating the eggs with the electric beater, putting the cakes or
doughnuts in boxes, washing dishes and pans used in baking, and frequently
delivering special orders when Johnny had too many to handle. The actual
preparation of the various specialties was never turned over to anyone else,
however—the special goodness of these products could not be entrusted to
any assistant.

For a woman without business experience this unusual success might seem
phenomenal. However, she succeeded because she put into her business what
everyone has to put into business if he is to succeed—knowledge, hard work,
ingenuity, and personality.

Making Money from Worn-Out Tires

A

MONG the unclaimed goods in James Hadley’s storage warehouse in a
middle-western town were a number of worn-out tires. He couldn’t collect
rental for their storage space, and he couldn’t sell them for more than a few