Page 16 - Social Media Marketing
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Chapter 12 Social Applications 317
What Is a Social Application? . . . . . . . . . . . . . . . . . å°“. . . . . . . . . . . . . . 318
Social Applications Drive Engagement . . . . . . . . . . . . . . . . . å°“. . . . . . . 320
Social Graph Applications 323
Social Network Extensions 325
Content Publishing and Sharing 328
Curation and Reputation Management 331
Crowdsourcing 333
Ideation 335
Support Communities 338
Workplace Collaboration 339
Get Started: Plan a Social Application . . . . . . . . . . . . . . . . . å°“. . . . . . . 341
The Planning Process 342
Initiate Your Plan 345
Review and Hands-On . . . . . . . . . . . . . . . . . å°“. . . . . . . . . . . . . . . . . . å°“. 346
Review of the Main Points 346
xiv Hands-On: Review These Resources 347
Hands-On: Apply What You’ve Learned 348
contnents ■
Appendices 349
Appendix A Terms and Definitions
351
Appendix B Online References 355
Appendix C Hands-On Exercises 367
Index 377
