Page 223 - Social Media Marketing

Social Business
Building Blocks

Part III breaks the prior topics—social busi-
ness fundamentals, best practices and metrics—
into a set of building blocks that you can use to
evolve and expand your social media marketing

III efforts across your entire business or organiza-
tion. Each chapter includes selected examples
that show you how the components covered so
far fit together to create “social business” pro-
cesses and applications in a way that makes it
easier for you to implement smart social busi-
ness programs.
Chapter 8 Engagement on the Social Web
Chapter 9 Social CRM
Chapter 10 Social Objects
Chapter 11 The Social Graph
Chapter 12 Social Applications