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chapter 11: THE SOCIAL GRAPH ■304

Figure 11.7 2020 Social’s LinkedIn Landing Page

As another example of a practical business and organizational planning tool
that leverages the social graph, Tungle.me—a shared meeting planning tool—wrapped
its meetings organizer into the social graph of its users. Tungle added a publicly search-
able directory that makes it easier for people to find each other: Rather than relying on
two people with an existing need to schedule a meeting (and hence, giving rise to the
need for use of the Tungle service between them), the Tungle Directory now opens up
the service for use in quickly seeing who might be available for a meeting or other get-
together.

Mapping Social Networks: LinkedIn and Gephi

LinkedIn Chief Scientist DJ Patil walks through his own LinkedIn profile using Gephi, a visual
analysis tool that you can use to look at the connection patterns and other structural details
within social networks. You can follow DJ Patil on Twitter (@dpatil) and watch his video presen-
tation here:

http://gephi.org/2010/dj-patil-explaining-linkedin-social-graph-
visualizations/