Page 373 - Social Media Marketing

Terms and Definitions

In any sufficiently precise study—and the appli- 351
cation of social technology is certainly no excep-
A tion—the need will arise for specific terms that ■ ╇ T erms and D efinitions
enable concepts to be translated into actions.
The definitions of many of the terms that are
core to social technology are still evolving; how-
ever, within this book the following have been
adopted and used consistently. More important
than agreeing on specific terms—at a general
level some of these are nearly interchangeable—is
understanding the meaning of the following terms
and then applying these meanings as you develop
your social technology and business programs.
Appendix A presents the key definitions used in
this book, in the order in which they build on each
other.

Chapter Contents
Social Object
Social Application
Social Graph
Social Network
Social CRM