Page 378 - Social Media Marketing

a p p e n d i x B : ╇ O nline R eferences╇ ■Thought Leaders and Best Practices

The following people—listed alphabetically—are noted within the book and are col-
lected here to provide a convenient reference to their ongoing work and thinking. Take
the time to check them out: Consider following them on Twitter and subscribing to
their blogs and podcasts.

Susan Abbott

President and senior consultant and researcher at Abbott Research, Susan helps clients
discover insights and develop response strategies that support their business. You can
follow Susan on Twitter (@SusanAbbott) and read her blog here:

http://www.customercrossroads.com/customercrossroads/

Glenn Assheton-Smith

Glenn describes himself as “very curious.” That alone makes his work worth reading:
356 He has an excellent set of blog posts on applying social media to business. You can

follow Glenn on Twitter (@GlennAssh) and do read the set of posts he has created, begin-
ning here:

http://glennas.wordpress.com/2009/11/12/defining-requirements-for-social-
web-site-design-part-1-overview/

Rohit Bhargava

Rohit is a founding member of Ogilvy’s 360 Digital Influence and the author of
Personality Not Included (McGraw-Hill, 2008). Rohit blogs actively and also teaches
marketing at Georgetown University. You can follow Rohit on Twitter (Â@